New TLG Commercial

Posted on June 7, 2011 by


Wow – I thought my school was good, but apparently Public School #1 in Tbilisi has invisible floating touch-screens lining the halls. I would love to learn chemistry in a holodeck.

In all seriousness, though, this commercial ended up coming out really well. I think it’s cool and the CGI sequences are pretty sweet – they give the impression of Georgia moving into the future without being too on the nose, which is a good choice. Evocative images can really trump rhetoric and work at establishing a subconscious frame. I think it could be a good step in TLG’s overall public relations strategy.

Let us know what you think!